The New York Art Fair Goes Online:
Welcome to Frieze Viewing Room

It’s the first Frieze fair to be held entirely online. Frieze New York, which Deutsche Bank has accompanied as Global Lead Partner for 17 years now, had to change its plans because of Covid-19 and move its New York edition to virtual space. From May 6 to 15, the fair is being held as Frieze Viewing Room, an ambitious digital platform on which more than 200 international galleries present themselves virtually. Admission is free.

Due to a situation that is currently posing great challenges to fairs and galleries, the general public currently has the opportunity to see more current art and trends from home than anywhere else. All you have to do is register here. In addition to discovering the main section and the Frame section with its young international galleries, you can also view many works of art in your own living room using augmented reality.

An exceptional aspect of Frieze is the many curated special programs with which the fair is constantly breaking new ground. All of them have been transferred to the Frieze Viewing Room. These special shows focus on the avant-garde as well as rediscovered pioneers of modern and contemporary art, design, and Latin American art. In addition, you can experience a virtual reality presentation curated by Daniel Birnbaum at home thanks to a special app. It is an amazing experience, as attested by fair director Loring Randolph, who tried it out herself. Of particular interest this year is the so-called Chicago Tribute, an homage to one of the most vital art cities in the United States, which is focusing exclusively on female artists to commemorate the 100th anniversary of women’s suffrage. It features stars such as Sue Williams as well as artists who are even less well-known in Europe, among them Gladys Nilsson, a member of the radical group of artists Hairy Who, which caused a sensation in the sixties, and the legendary surrealist Gertrude Abercrombie, who was also closely associated with Chicago’s jazz scene. An absolute must!

Naturally, Deutsche Bank is also on hand with a virtual showroom. For preview guests, there is a sneak-peak video tour through the upcoming exhibition Time Present, which will present international art photography from the bank’s collection at Berlin's PalaisPopulaire to mark the 40th anniversary of the corporate art collection and the 150th anniversary of Deutsche Bank. The live-zoom performance by British artist Tom Pope, in which he reenacts famous works of art with the participation of visitors, can be experienced on on May 13.

The public days are devoted to the “Artist of the Year.” Since 2010, Deutsche Bank has supported promising artists who have created an original, socially relevant oeuvre and work with the media of paper and photography—not with a cash prize, but with a large solo exhibition, a catalogue publication, and purchases for the Deutsche Bank Collection. In the Frieze Viewing Room, works and short videos are shown on all the artists who have received this award since it was first offered in 2010, from Wangechi Mutu to Caline Aoun. And we are eagerly awaiting the announcement of Deutsche Bank's “Artist of the Year” 2021 in September.

Frieze Viewing Room
May 6 – 15, 2020