Jubilee in Regent’s Park: 10th Year of Deutsche Bank’s Partnership with Frieze London
||Frieze London is one of the most important art fairs worldwide; it always pursues new paths as a way of staying dynamic. Frieze has had Deutsche Bank
as its partner since its second edition. As every year, Deutsche Bank
will be present at the fair, with a lounge in which it will show works
from its collection. This year, the focus is on the feminist postcard installation Woman to Go by Mathilde ter Heijne.
For this project the Dutch artist, to whom an entire floor of the
Deutsche Bank Towers is devoted, researched the biographies of around
300 forgotten women. They are artists, pirates or suffragettes who fell
victim to male-dominated historiography. On the postcards, per Heijne
combines their extraordinary biographies with historical portraits of
unknown women. Visitors to the lounge are invited to take postcards
with them, as a piece of history and as inspiration for the present.
Special versions of the installation were also created for the ArtMag
stands at the Frieze Art Fair and the Frieze Masters.
Here too visitors can take postcards. At these stands, new subscribers
to the magazine also receive a bag printed with a Woman to Go motif.
The fair’s recipe for success
includes setting standards not merely as a marketplace, but also as a
cultural platform. Frieze has always been a fair for important
collectors, but it’s also a public event that over 60,000 visitors now
flock to each year. This year, the fair presents itself in
Regent’s Park with even more space than before, in a new architectural
setting designed by the London agency Carmody Groarke,
which has been responsible for the design of the tents since 2011. Once
again, over 150 international galleries are taking part. Among the new
participants are big names like Blum & Poe (Los Angeles) and Max Hetzler (Berlin), as well as newcomers such as Rodeo of Istanbul, which has previously taken part in the young section Frame and is now conquering the main fair.
Frieze Projects has always been one of the fair’s highlights. This year, curated by Nicola Lees, these commissioned works will be even more interdisciplinary in nature than before. Already as curator at the Serpentine Gallery alongside Hans-Ulrich Obrist,
she encouraged artists to experiment with a wide variety of media. Now,
Lees has invented a new format for Frieze: for the first time, invited
artists present their works on a modular stage designed by Andreas Angelidakis that will change on a daily basis. Rivane Neuenschwander, whose works occupy an entire floor in the Deutsche Bank Towers in Frankfurt, includes the audience in her performance, playing off one of her most recent installations, The Conversation (2010), which was inspired by Coppola’s surveillance thriller of the same name. Gerry Bibby’s
performance series is also based on the idea of participation. Here,
however, the main roles are played by fair staff and a pile of oysters
that are consumed. And in the work of Ken Okiishi, it’s robots that intermingle with the public.
Only a few minutes away on foot from Frieze London, Frieze Masters
shows art from antiquity to the 20th century—from a contemporary
perspective. Deutsche Bank is also partner to this fair. Its
extraordinary quality and unique mix of various epochs already met with
overwhelmingly positive resonance last year. Once again, around 120 of
the leading galleries and art traders worldwide will come to London.
Here, too, the fascination derives from the relationship to
contemporary art. This can be seen in the Frieze Masters Talks, in
which artists like John Currin, Beatriz Milhazes, and Catherine Opie talk to directors and curators over the influence historical works have exerted on their art.
Frieze London & Frieze Masters
October 17–20, 2013
Regent's Park, London