Preview Frieze London and Frieze Masters
its premiere in 2003, Frieze London has grown to become what is
probably the most important fair for contemporary art worldwide. As
main sponsor, Deutsche Bank has been Frieze’s partner since 2004. To
mark its 10th anniversary, the art fair is now on a mission to expand:
following Frieze New York, it currently launches Frieze Masters, which
shows art from antiquity to the 20th century from a contemporary
perspective. Another reason to visit the British capital during “Frieze
||In May, the first Frieze New York
took place on Randall’s Island, located in the East River between
Manhattan and Brooklyn. The start of the fair was highly promising, and
the public and press
alike were excited about it. “Frieze Art Fair electrifies New York” was
how the Wall Street Journal summed it up. But the art fair in the
British capital is also expanding. Frieze Masters now takes place parallel to Frieze London, which focuses on current works by living artists. Deutsche Bank, the main sponsor, also cooperates with the two new Frieze fairs.
90 international galleries show art from antiquity to the 20th century
at Frieze Masters — in a temporary architecture designed by Annabelle Selldorf.
The architect is considered to be a specialist for rooms in which art
is presented and produced. Selldorf has not only designed the galleries
of Barbara Gladstone and David Zwirner, but also the studios of Jeff Koons and David Salle.
For Frieze Masters, she has created a design that is both elegant and
contemporary. The new fair can be reached comfortably by foot from
Frieze London, as it also takes place in Regents Park. Thus, visitors
can inform themselves about current trends and also rediscover older
art and classics of the 20th century from a contemporary perspective.
expectations for the new fair are high. “Frieze Masters will attract
the world’s most adventurous and imaginative art collectors to London,”
says Nicholas Penny, Director of the London National Gallery.
“The fair is designed to revolutionise the relationship between ancient
and modern, old and new.” The Spotlight section is bound to be
particularly exciting. Here, 22 galleries from the US and Germany as
well as from Lebanon, Portugal, and Romania will each present a
selected position from the 20th century. The focus is on conceptual and
feminist positions from the 1960s and 1970s. These are the “pioneers
working at one of the most radical periods of art history,” according
to Adriano Pedrosa. The curator of the 2011 Istanbul Biennial acts as consultant to the fair in its selection of galleries for the Spotlight section.
Part of Frieze Masters’ contemporary approach are the talks that take place in the framework of the fair: for instance Cecily Brown, who processes influences by painters such as William Hogarth and Willem de Kooning
in her gestural, expressive canvases, talks to Nicholas Penny about her
reinterpretations of traditional art historical themes. While Glenn Brown discusses his versions of paintings by artists as varied as Georg Baselitz and Fragonard with Bice Curiger, Luc Tuymans explains how he turns historical events into painting in a conversation with Louvre curator Dominique de Font-Réaulx.
tenth run of Frieze London is the most international to date: 170
exhibitors from 34 countries present themselves in fair tents designed,
as last year, by the architectural firm Carmody Groarke. The new Focus section is reserved for younger galleries who opened after 2000. Some of those selected are Algus Greenspon (New York), Casas Riegner (Bogota), Chatterjee & Lal (Mumbai), and Chert
(Berlin). The Frame section also dedicates itself to young galleries,
showing exclusively solo presentations. The fact that 16 of the 21
galleries are taking part in the London fair for the first time
promises fascinating discoveries. At the François Ghebaly Gallery (Los Angeles), visitors can experience the legendary underground filmmaker Mike Kuchar as draftsman. Experimenter (Calkutta) introduces the artist Bani Abidi,
who was born in Pakistan and lives in India. In her humorous works, she
trenchantly addresses the political and cultural differences and
similarities between the two neighboring enemy states.
prevent visitors from losing orientation despite the immense amount of
art on view, Frieze implements innovative technology: visitors can
download a free app for their iPhones and iPads, including an
interactive plan of the fair—a service once again made possible by
Deutsche Bank. As main sponsor, it presents itself at the fair with its
lounge, where works from the Deutsche Bank Collection are juxtaposed under the title Pairs. At the premiere of Frieze Masters, works of Classic Modernism meet with contemporary works: Piet Mondrian, Vassily Kandinsky, David Bomberg, and Andreas Feininger encounter Daniel Richter, Ugo Rondinone, Adrian Paci, and Frank Auerbach. Between the pairs, correspondences in form and content arise that span decades. In addition, preliminary drawings to Keith Tyson’s 12 Harmonics
are on view in the lounge. The monumental painting series was installed
at the end of last year in the entrance hall of Deutsche Bank’s London
Head Office. One of the drawings was auctioned off to benefit Help a Capital Child and the Meningitis Research Foundation.
Anyone interested in visiting ArtMag,
which is celebrating its 10th anniversary this October, should come to
the press booths at Frieze London, where visitors can surf through the
latest issue at stand M 20 and even win a trip to the next Frieze New
York. Every subscriber to the ArtMag newsletter has a chance to
win two plane tickets to New York including two nights at a hotel and
two VIP tickets to the fair.
From the very beginning, the
advanced accompanying program of films, talks, and commissioned works
has played an important role in forging Frieze’s image. For this year’s
Frieze Projects, curated by Sarah McCrory, Thomas Bayrle, Aslı Çavuşoğlu, DIS magazine, Grizedale Arts / Yangjiang Group and Joanna Rajkowska created site-specific interventions. While real actors from a TV crime series take part in Çavuşoğlu’s performance Murder in Three Acts,
Bayrle accentuates the fair entrance with print works consisting of his
typical motifs reproduced by the hundreds. The pioneer of European Pop
Art has long been part of the Deutsche Bank Collection; his
contribution to this year’s documenta was one of the highlights of the show.
Frieze London expects prominent guests for the talks, too: Tino Sehgal
discusses conceptual art, choreography, and the work of art as object with Jörg Heiser
, while John Waters
converses with Sturtevant
about the theme “stupidity.” Waters began his career making infamous trash films like Pink Flamingos
and Female Trouble
; he now exhibits as an artist in the New Museum
and at Gagosian
With her imitations of the icons of contemporary art, Sturtevant
questions everything we think we know about the original and
originality, aura and authorship. To arrange for an artist who says
that she’s interested in nothing but making people think to get
together with John Waters to talk about, of all things, stupidity
guarantees an event that will be both funny and inspiring. Really, only
the makers of Frieze would come up with an idea like that.
Frieze London/Frieze Masters
Regents Park, London
October 11 – 14, 2012