Deutsche Bank Sponsors the Frieze Art Fair in London for the Sixth Time
||Starting on October 14, it's that time again: London's Frieze Art Fair will open its doors to the public. For the sixth time, Deutsche Bank is main sponsor of the young fair, which has rapidly grown to become one of the most exciting art events worldwide. This year, over 60,000 visitors are expected again—curators, artists, collectors, critics, and gallery dealers as well as the general public, whose interest in contemporary art is on the increase. The declared goal of both the organizers and of Deutsche Bank is to make contemporary art widely accessible. The fact that this succeeds with such amazing success is certainly not only due to the innovative energy that Frieze radiates. It's also the fair tent, designed by star architects and erected each year in Regent's Park, as well as the unique and carefully regulated blend of participants that attracts both established and young international galleries to the financial hub of London.
It is London's particular blend of capital and creativity that makes Frieze a barometer of moods in the art world. While the last fair took place under the immediate impression of a worldwide financial crisis that was only just beginning to unfold, many are asking themselves now how collectors will react this year. In any case, Frieze seems well equipped for an impressive appearance. This year, over 160 selected galleries from all over the world will once again represent over 1,000 artists. In addition, the section Frame brings an exciting new feature: international galleries less than six years in business can introduce individual curated positions here. The strong presence of participants from new art centers in East European and Asian countries will be further expanded this year, with new participants from South Korea, Rumania, and Dubai.
For the series Frieze Projects, commissioned works by young international artists will once again be realized, this time by Kim Coleman & Jenny Hogarth, Ruth Ewan, Ryan Gander, Per-Oskar Leu, Monika Sosnowska, Stephanie Syjuco, and Mike Bouchet, who is represented in the Deutsche Bank Collection. The fair's sculpture park is also high-caliber, with Louise Bourgeois, the Mexican artist Teresa Margolles, and the American star Paul McCarthy—well beyond the normal run of Frieze. McCarthy's homage to Henry Moore, the 2004 bronze Henry Moore Bound to Fail, can be admired for six months in Regent's Park. Both Frieze Projects and the sculpture park will be at the heart of Frieze Education, the program for children, youths, and families that takes place in the Deutsche Bank Education Space. The workshops, tours, and lectures have been developed in partnership with the Royal College of Art and offer visitors and London school classes the possibility to discover contemporary art together with artists and experts and to get to know it better without the usual anxieties.
As in each previous year, Deutsche Bank will present a thematic exhibition in its VIP-Lounge. This time, it will be dedicated to Dusseldorf-based photographer Thomas Struth. Along with black and white photographs of post-war German architecture from the Deutsche Bank Collection, works from his current Paradise series will also be shown—cool, distanced views of forests and jungles that address global intervention into nature.
The connection between art, education, and social themes is central to Deutsche Bank's involvement at Frieze. Pierre de Weck, member of the Group Executive Committee and Global Head of Private Wealth Management Deutsche Bank, added: "We are pleased to show our commitment to the development of contemporary art through our continued sponsorship of Frieze Art Fair. Seven years ago, the organizers of Frieze spotted the need for a fair that fostered the new international spirit in art. Frieze has played its part in making it easier for artists from every part of the globe to claim an international reputation. Not only does Frieze provide one of the most exciting marketplaces, but it believes in art education, something that we are strongly committed to at the fair through the Deutsche Bank Education Space."