Another World
Tracey Emin and her studio curate exhibition project at Frieze London

Frieze London 2018 is devoted to feminism: The new ”Social Work” section presents works by socially committed woman artists who rebelled against the male-dominated art market in the 1980s. And Deutsche Bank, the global lead partner of the Frieze fairs, is also involved. In its lounges, the bank is exclusively showing works by female artists in the corporate collection selected by Tracey Emin and her studio.
It began with an exhibition concept to celebrate a historic event. Exactly 100 years ago, Germany and Great Britain introduced women’s suffrage, but not without a struggle. While at that time suffragettes took to the streets to fight for equality, women slowly began conquering art. Yet female artists, including Louise Bourgeois, also had to assert themselves in this chauvinist business.
To celebrate this anniversary and to take a look at the achievements of women artists, Tracey Emin and her studio are curating a two-part show featuring works by female artists from the Deutsche Bank Collection in the bank’s lounges at both London Frieze fairs. At Frieze London she is showcasing artists from the global art scene such as Mona Hatoum, Lubaina Himid, and Laura Owens, while at Frieze Masters pioneers such as Barbara Hepworth, Eva Hesse, and Paula Rego will be presented.

But Emin is not only interested in reflecting art history. She actively wants to support and help women who are less fortunate and in situations of vulnerability and domestic abuse. To this end, she contacted all 520 living female artists represented in the Deutsche Bank Collection and asked them to send her up to four postcardsized works that will be exhibited in the Lounge and that can be purchased for a minimum donation of £200. In cooperation with the London Community Foundation, the proceeds will be earmarked for charities supporting vulnerable women in the community. The response of the female artists was amazing. “Women find it far more easy to help each other,” says Emin when asked why so many artists from the Deutsche Bank Collection are participating in the postcard project.

The interesting thing about Emin’s postcard campaign: The works are signed on the back. The identity of the artist is only revealed after the acquisition of the work. As there are many prominent artists in the collection, it is quite possible that the buyer will take home an original by a world-famous woman artist or the work of a hot newcomer. At the same time, the postcard idea goes back to the beginnings of the women’s movement. During that period, the suffragettes, as well as their opponents, used the postcard format to create propaganda for or against women’s right to vote. Reproductions of these very original cards are on view in the Deutsche Bank Wealth Management Lounge at Frieze Masters.

Although Emin’s exhibitions at the Frieze deal with women’s equality, they are not intended to be only feminist statements: “Even though the works are all by women, I wanted the subject matter to relate to everybody. Another World can be the twilight time when we are half asleep half awake. Literally another world, another universe, the animal kingdom, or for me personally, another world represents the afterlife.”

The artist previously said that it wouldn’t be possible for her to be a mother and an artist. In an interview with Red Magazine, Emin maintains that having children would “compromise” her work. “I know some women can. But that’s not the kind of artist I aspire to be,” she says. “I would have been either 100 percent mother or 100 percent artist. I’m not flaky and I don’t compromise.” Despite this, the artist remains certain that sexism in the art world and in society at large will someday come to an end. “It’s changing slowly. We probably just need another 200 years,” she says. Her advice to young women artists: “Use really good contraceptives. Don’t sleep with gallerists or anybody who could enhance your career in any way. Try to be logical in all your arguments and if that doesn’t work scream the house down. Work every hour god sends and the most important advice would be do not compare yourself to anybody.”