Deutsche' Bank Receives the German Cultural Sponsorship
Prize
Maiden
voyage of Wallraf the museum bus
©
Photo: Thomas Kröger
The
Cultural Circle of German Business and Industry within the Federation
of German Industry has honored Deutsche
Bank for its commitment to education and art. During a festive event
on September 4, 2008 held in Berlin, this year's winner of the Cultural
Sponsorship Prize was announced: In the "large companies" category, Friedhelm
Hütte, Global Head Deutsche Bank Art, accepted the prize for
Deutsche Bank. The bank's innovative project "Wallraf
the Museum Bus" enables schoolchildren to visit the Wallraf-Richartz-Museum
in Cologne free of charge. The drive alone in the brightly colored bus is
an experience for the pupils. The bus is equipped with monitors on which a
short film is shown familiarizing the young people with the museum, its
staff, and its tasks. Then, at the Wallraf-Richartz-Museum, an educational
program specifically geared to the pupils' age group awaits them.
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A museum educationist accompanies the pupils through the
building, where workships such as "Wallraf: Scene of the Crime – Looking
for Clues in the Museum" arouses their interest in the pictures and
sculptures on exhibit. "The 'Wallraf the Museum Bus' project combines
creativity, refreshing educational ideas, a lively website, and
interesting teaching materials for the school with long-term commitment
and continual further development," said the jury. "In the second half of
the 2007/2008 school year alone, 1,565 pupils took advantage of the museum
bus offer. But the best thing is: The idea can be copied easily in other
cities! And the jury would like to expressly encourage this."
The
kids at the Wallraf-Richartz-Museum
©
Photo: Thomas Kröger
Detailed
information on "Wallraf the Museum Bus" can be found at www.museumsbus.info
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