100 Hours Per Minute
Three Questions for Jamie Zigelbaum

Jamie Zigelbaum calls himself a “science fiction cyberwarlock.” The ingredients of his brew are digital images, data, and pixels. This is also the case with “100 Hours Per Minute,” his interactive   screen installation now on view at Deutsche Bank’s innovation lab in Silicon Valley. One hundred hours of film material are uploaded to YouTube every minute. From this constantly changing image archive, Zigelbaum’s installation generates its own video clips. Visitors and employees can enter search terms for YouTube via Twitter. A special software program prepares a psychedelic mashup from the videos found. ArtMag interviewed the Brooklyn-based artist about the first electronic artwork in the Deutsche Bank Collection.
How did the idea for „100 Hours per Minute” come up?

Jamie Zigelbaum: I wanted to see if I could “feel” 100 hours of video streaming by every minute. All the family videos, promos, music videos, lectures, memes, songs . . . so much humanity in such an intimate format. It’s beyond the human mind’s ability to get a feeling for that much information constantly flowing by. So close — it’s all there on YouTube and everywhere else around us — but click as much as you like and you’ll never understand the magnitude.

You state that “we are awash in image”. Why does your installation add even more data to this vast stream of images?

My goal was not to reduce the amount of video in the aether, but to see if the magnitude could make sense for a human body—to see it in a different way.

Even though they are overlapping randomly the images of „100 Hours per Minute” look really beautiful. How important the concept of beauty for you?

I often find the world beautiful. My work is about the world. As long as being beautiful doesn’t reduce my work’s ability to communicate its concept I want it to be beautiful. I’m motivated by complex topics and vaguely understood notions that I want to process. I find that beauty, delight, or humor can provide an on-ramp for people, easing the way into the core idea.