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"We want to make Frieze as accessible to young people as possible"
Kate Cavelle talks about the Education Space at the Frieze Art Fair





Kate Cavelle,
Director Deutsche Bank
Corporate Social Responsibility UK


Since it was inaugurated in 2002, the London Frieze Art Fair has developed from an ambitious newcomer project to one of the most important art fairs worldwide. This year, Deutsche Bank is not only supporting Frieze as main sponsor for the fifth time, it's also supporting the Education Space - a broad spectrum of workshops and guided tours designed to bring children and young people closer to contemporary art. In an interview with db artmag, Kate Cavelle, Director of Deutsche Bank CSR UK, introduces the highlights of this year's program.

At the Frieze Art Fair, Deutsche Bank is supporting the Education Space for the fourth time. What will this year's program be like?

This year is going to be the most ambitious programme yet! We are working with ReachOutRCA (The Royal College of Art's Educational Outreach Team) to deliver an artist-led programme of events for children and young people. With the aim of establishing a lasting educational experience for the children and young people that take part, ReachOutRCA will provide an imaginative, critical, and playful exploration of Frieze Art Fair. How Do We Get to Here encompasses an exciting and challenging programme of school workshops, public engagement days, a printed guide, and an online resource. A series of workshops will take place both on and off-site for students from four Westminster, Camden, and Islington schools. Project Space will provide direct experience of the thought processes and practicalities necessary in the understanding and realising of an exhibition. The Lives (of the Most Excellent Artists) introduces students to the working methods and the role of the artist, encouraging them to understand how artists create their identity within the art world.

The weekend public programme consists of free drop-in sessions. Designed for children between the ages of five and twelve, they will encourage an imaginative and fun response to the fair. Type Club (a collective of graphic designers) will present The Story Wall, a narrative and typographic discovery of Frieze Art Fair. Likewise, A+D+A+D (a group of animators and architects working collectively through drawing) will present Inflated Drawing, a 3-D drawing that explores the international flow of art, artists, and other visitors in and out of Frieze Art Fair 2008. The online resource provides an insight into the fair for young people, featuring interviews with artists and curators involved in Frieze Art Fair. And finally, the Family Guide is a free mini-guide aimed at 5–12 year olds. The guide, inspired by the Frieze Projects programme, will help children discover the fair through imaginative activities.


The Education Space will be accompanied by a blog for the first time. What are you aiming for with this website?

We want as many young people as possible to be able to learn from the dynamism that is Frieze. The blog will enable people to access information about the education programme prior to their visit and to share information about their experiences with other young people. We want to dispel the myth that the art world is closed and elitist and demonstrate the breadth and accessibility of contemporary art.

Why is it important to offer a special program for children and young people at art fairs?

Frieze is an amazing experience for all its visitors, and the aim of the educational activities is to make it as accessible to young people as possible. The family guide and family workshops are fantastic resources that will enable young and old to work together to explore the fair.

The Education Space marks another collaboration between Deutsche Bank and the Royal College of Art. The bank has been supporting the academy for nearly 20 years now. How has the cooperation developed during this period?

We have been working with the RCA for over 16 years through the Deutsche Bank Pyramid Awards, through which we provide financial and mentoring support to two of their graduating students each year to enable them to launch their artistic careers or businesses after they leave college. More recently we have supported their educational outreach programmes – delivered by ReachOutRCA – and have been highly impressed by the quality of work they deliver and the active engagement of the RCA's students in this. In particular we have been impressed by the practical work they do in terms of opening up the eyes of young people to the career opportunities within the arts.

What other educational projects does Deutsche Bank London sponsor?

Deutsche Bank in London has a strong reputation for supporting art education programmes. For the last eight years, we have worked with some of the leading art institutions in London (including the National Theatre, National Gallery, British Museum, Shakespeare's Globe Theatre, Royal Academy of Arts, and Design Museum) to open up their doors to young people across London.

What is the philosophy behind these CSR (Corporate Social Responsibility) activities?

At the most basic level, we want to ensure that young people from disadvantaged communities in London can access the amazing arts and cultural institutions that are found in the city. There are both financial and cultural barriers that prevent many of the young people living in London from visiting galleries and museums, and our funding enables schools to access the educational programmes our arts partners offer. The programmes they deliver address key educational curriculum requirements such as literacy, and therefore exert a direct impact on the academic achievement of students in our partner schools.

Earlier this year, we launched an Arts and Education Awards programme for small museums and galleries, and are providing funding, support, and mentoring to three organisations to enable them to develop and mainstream educational programmes.

Can you tell us anything about the projects you have planned for 2009?

We are delighted to be sponsoring Frieze for a further two years and look forward to working with the RCA to continue to run the associated educational programme and build a unique online educational contemporary art resource for students everywhere.